I specialize in marketing automation, lifecycle strategy, and CRM systems that scale. From Marketo to Pardot to Eloqua — I build campaigns that connect, convert, and compound.
Hands-on experience from strategy to execution — across the full marketing stack.
Designing and executing complex multi-step programs for newsletters, lead nurturing, onboarding, and webinar follow-ups. Deep hands-on experience across every major MAP — with a track record of driving real pipeline impact.
Building high-performing campaigns with strong deliverability, smart segmentation, and A/B discipline. Developed a system-wide fatigue filter that boosted deliverability by 4% across an entire organization.
Designing lead scoring models, cleaning CRM databases, and building precision sales segments. Boosted closed-won opportunities by 6% and sharpened targeting by removing 11% of junk contacts from a CRM database.
Creating branded newsletters and content-driven campaigns for global teams — consistently growing engagement, expanding reach, and positioning brands as trusted thought leaders in their space.
Connecting paid media, organic, and email into cohesive go-to-market programs. Integrating CRM with paid media to increase attribution accuracy and contribute directly to measurable new business revenue.
Turning data into clear decisions with Tableau, PowerBI, Domo, and Google Analytics. Built a ground-up SEO strategy using Screaming Frog, Moz, and SEMrush that boosted qualified leads by 30%.
I'm a marketing operations professional with an MBA and nearly 10 years of experience driving customer engagement and growth through multi-channel campaigns. I specialize in lifecycle marketing, automation, database hygiene, and CRM strategy.
What sets me apart is the combination of strategic vision and hands-on technical execution. I can design a full lead lifecycle in the morning and be building the Marketo program that powers it by afternoon — turning data into actionable insights that deliver real business value.
A proven framework refined across a decade of campaigns, platforms, and industries.
Deep dive into your audience, tech stack, existing data, and goals before recommending a single tool or tactic.
Build a clear roadmap with KPIs, milestones, and channel priorities — no ambiguity about what success looks like.
Hands-on implementation. Campaigns built, automations live, tracking confirmed, and copy finalized — with precision.
Continuous measurement and iteration. Clear reporting on what's working, what isn't, and what we're doing next.
Insights on marketing automation, email strategy, and building systems that scale.
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Whether you need a full marketing ops partner, help automating your funnel, or someone to take your email program to the next level — I'd love to connect.